It can be easy to get discouraged when involved with a new church launch. Finances don’t go your way. Time management doesn’t go your way. Marketing doesn’t go your way. You don’t go your way. God doesn’t go your way. Sometimes it is a real struggle but we must always remember why we started to begin with. We started because we long to see changed lives at the hand of an amazing God. Sometimes it doesn’t happen as fast as we think it ought to. I don’t think that it was any coincidence that Jesus chose some fishermen and told them that He would make them fishers of men.
Fishing is task of skill and patience. Derek Brown over at www.desertfather.com writes this:
We can stand on the pier all day and not catch a one for a long period of time; but eventually we will, and it makes it all worthwhile.
Yes it does, Derek. We have other forces working against us as well. Like Christians who have not faithfully represented Jesus or His church. They have been programmed to expect the worst and it takes time of consistently not living up to those old standards before they will believe you are any different.
The challenge to a marketer that chooses to enter a market with a miserable history of customer abuse is obvious: you can claim to be better, to be unevil, benevolent even, but people just aren’t prepared to believe you. It doesn’t fit the consumer’s worldview. So, you could be the honest politician or the quality contractor or the direct marketer with no fine print and no spam, but you better be prepared to prove it over and over before we believe you.
So be encouraged even if your church isn’t a success immediately. Join me on the pier as a fellow consistent fisherman. If we throw enough hooks into the water we’re bound to catch some fish.