My goals for 2015

I probably should have posted this earlier, but regaining momentum after the long holiday season has been a little slower than I hoped. I think I’m getting there now so it’s time to really buckle down and focus.

2014 was a great year filled with huge wins for me professionally as well as personally and I fully expect 2015 to be no different, but I’m not going to leave it to chance. Instead I’m going to set some specific and measurable goals. Not only does this give me something to work towards, it also provides something to evaluate how I did at the end of the year.

Below I’ve broken down my goals into three categories: business (WP Ninjas, LLC), professional, and personal.


There are a lot of changes coming to the company this year and they’re going to be needed if we’re going to achieve these goals.

  • Hire at least three new positions (Full-time Senior Developer, Full-time Support, Part-time Office Manager), bringing the number of staff to 6.
  • Increase our daily average sales to $2000.00 (This is a 92% increase over 2014).
  • Increase third-party developer commissions by at least 200%.
  • Start a regular video series or podcast from the WP Ninjas.


While most of my professional life is wrapped up in my business I want to make sure that I am always developing myself beyond just my immediate business endeavors. 

  • Join with an existing or start a new podcast with someone outside my company.
  • Mentor an individual or business.
  • Speak at 4 WordCamps.
  • Remove the daily busy work from my schedule so I can focus on all of the above.

As far as the podcast is concerned I think a specific WordPress business podcast would be a lot of fun and extremely useful for the community but we’ll see what comes of this one.


It’s extremely easy for me to get so caught up in my professional life that I forget to develop my personal one. In many ways my work is my hobby. I deeply enjoy it and don’t ever really see it as work.

The danger is that my personal life can be focused on supporting my professional one instead of the other way around. This is probably a common snare of entrepreneurs that we all must guard against.

  • Lose 60 lbs. I’ve always been slim but over the past several years I’ve struggled with my weight.
  • Run a half-marathon. A couple years ago I was running a lot and I felt amazing. I want to get back to that.
  • Take two solid weeks of vacation. These weeks don’t have to be consecutive but they should be completely unplugged. This is actually extremely difficult for me to do.

You may have noticed that I only have a few items under each category. I want to give myself every opportunity for success so I picked the most important or exciting items. Everyday I will be asking myself if what I am doing in this moment is helping me achieve the above goals. If it isn’t then I need to recalibrate and move on.

What are you goals for the coming year? Leave them in the comments or at least link to your own site where you’re sharing them.