When any church planter sets out to start a church they most likely have a large vision of what that church will look like. If they don’t they are already working against the odds. Sometimes we even have a vision of a very impractical type of church. You know the kind I’m talking about, the church that meets every need of every person, everyday. Sunday services, midweek services, Sunday school, small groups, age appropriate children’s ministry, 17 genres of music, ministry to the poor, ministry to the disabled, fitness center, basketball court, day spa.
In his post The brand formula, Seth Godin points out that one of the strengths of AT&T was that they did one thing and did it better than anyone else. Not so now. They have added so much to their plate that they don’t do any of them well, which has created brand dissatisfaction and bad press. There is more to be gleaned from his post but I will let you deal with those on your own for now.
What it all comes down to is the fact that a new church must move beyond Sunday morning services to be what Jesus commissioned the church to be but be careful what and how much you add. You may wake up one day and realize that your church has not only lost its edge but also its mission.